Alcohol Use Disorder Explainer
The client
Interior Health is an organization that is dedicated to providing high-quality healthcare within the Southern Interior of British Columbia, Canada. The organization embodies a strong commitment to caring and strives to live out its vision of promoting health and well-being for all. With a focus on delivering hospital, community, and long-term care services, Interior Health serves over 834,000 people across the southern Interior region of British Columbia. For more than 20 years, Interior Health has actively collaborated with partners and communities, driven by a spirit of innovation and a shared goal of creating a healthier tomorrow.
The brief
Storyground was tasked with creating an explainer animation on Alcohol Use Disorder, which serves as a tool for primary healthcare providers in the Emergency Department. The aim of the video is to combat stigma, promote compassion, and provide patients and their families with a pathway to healing.
The process
Collaboration with Interior Health was crucial to ensure accuracy in the medical terminology for this project. In-depth concept meetings were held in the initial stages to establish a strong foundation for the essence of the story to come to life. The project involved all nine steps of our production process, including script-editing, storyboarding, animatic development, basic sound effects integration, voice-over recording, and sourcing suitable music. It was a comprehensive undertaking that encompassed all the essential elements to bring the story to life.
The result
Although the campaign is still in its early stages of rollout, we have great confidence that the story and information presented will effectively combat stigma, foster compassion, and provide patients and their families with a pathway to healing.
